The ARC CEPAR
The ARC CEPAR
The Australian Research Council (ARC) Centre of Excellence in Population Ageing Research is a unique collaboration between academia, government and industry, committed to delivering solutions to one of the major economic and social challenges of the 21st century.
Context & Challenge
Branding guidelines study
Process & Insight
So the website objective was show the services, news and events of the center.
UI & UX
Easy to Use.
Optimized for Mobile.
Fresh, Quality Content.
Readily accessible contact and location.
Clear calls to action.
Optimized for Search and the Social Web.
Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc., and for display use in newspapers, advertising and promotions.
I used this typeface cause it is web safe and loads faster given that is installed in the computers by default. UX studies have shown that with every 100ms delay to their website load time, companies lose 1% in sales. So using this font we make sure that the website loads faster.
The red is used all across the website as background, titles, icons and buttons.
The dark gray is used on the navigation bar.
The light gray is used in backgrounds to denote the content separation.
The green is used in the calls to action.